Beim ersten Kaminabend 2016 des Verbandes der Zeitschriftenverlage in Bayern (VZB), referierte Boris Schramm, Managing Director der GroupM, über die multisensorischen Stärken von Zeitschriften und…
Zu einem Spitzengespräch mit dem Bundesminister der Justiz und für Verbraucherschutz, Heiko Maas, kamen am 29. Januar in Berlin Vertreter des VDZ und des Bundesverbands Deutscher Zeitungsverleger…
[Sponsored] Johann Freilinger, Head of Marketing and Communications for SAP's new XM division, has spent the last year immersed in those issues that represent the most fundamental changes now…
Andy Bowers was appointed as Chief Content Officer of their new podcasting network Panoply in February 2015. Panoply not only produces audio content for Slate, but it also acts as a production…
In 2011, actress Zooey Deschanel teamed up with producer Sophia Rossi and writer Molly McAleer to create HelloGiggles, an online destination for women that was branded as a positive community space,…
89 Prozent der über 14-Jährigen in Deutschland lesen Zeitschriften | 151 Zeitschriftentitel erreichen pro Erscheinungsintervall 61,6 Millionen Leser | Leser nutzen im Durchschnitt 8 verschiedene Titel
He may not be heading a big corporation (yet), but Redg Snodgrass is likely one of the most well-connected men in Silicon Valley. Everyone in the Bay Area seems to be somehow connected to or at least…
There has been a huge amount of debate in recent years on how publishers can use data to deepen their relationships with readers and users. Media companies still have a long way to go to rival the…
The ongoing digitisation of content is continuing to create new business opportunities for both tech savvy entrepreneurs and established companies with far-sighted execs.
