Messaging apps and chatbots are two of the main developments media should be paying a lot more attention to than is already the case, John Wilpers, Innovation Media Consulting senior US director and
After years of working with the mainstream media Ilkka Lavas purchased a print title called City Magazine and has now turned into a digital powerhouse and one of the most important and profitable
There are now several examples of startup media companies that have jettisoned the traditional destination site-driven approach to online publishing and instead focused exclusively on social
When Jeff Bezos acquired The Washington Post in 2013 many media commentators expected to see the newspaper become more aggressive in its use of technology. Few predicted the speed and breadth of the
Paul Berney is one of the leading European voices on mobile marketing. For five years, between 2008-13, he was MD EMEA of the Mobile Marketing Association, presiding over a period of massive
In the last five years content marketing has developed from being an experimental tactic used by a small number of innovative brands, to a must-have tool for everyone from the biggest FMCG brands to
When she began her career in journalism Jennifer Brandel was struck by the way in which newsrooms made decisions based on the input of very few people, and how those choices had a massive impact on
