How do you use media? Which media do you find important and meaningful?
Are you a person who actively uses social media or a person who likes to sit down on a couch after work to read a newspaper or a magazine? Are you interested in new ways of buying products online or do you rather go out shopping? What kind of advertising matches the best with your needs?
VTT, The Technical Research Centre of Finland, is carrying out media use research together with Print Power organisation to find out the significance of print media and print ads for the European consumers. In this questionnaire, there are six stories of different media use situations that the respondents are asked to evaluate from their personal perspective.
