In the loop: the week's top digital publishing news

We bring you a selection of the stories which have caught our eye in the past week.

·         5 ways to do ethical VR storytelling

·         Why email might be the best way to reach millennials

·         Instagram brings stories to explore tab

·         An update on Virtual Reality in content

·         How BuzzFeed uses empathy to connect to its audience

·         How to use data to solve all of your problems

·         NYT is using a Facebook messenger bot to send out election updates

·         Publishers turn to desktop push notifications

·         The Independent print edition closure brings return to profit

·         BuzzFeed to expand more into video production in London offices

Don't forget: all of the above and much, much more will be discussed at the 10^th edition of the Digital Innovators' Summit in 2017. Registration is now open, and you can save €600 on the final delegate price when you book before December 1st.