[Sponsored] SAP Exchange Media on digital transformation: Challenges and opportunities for the ad industry

[Sponsored post] We live in a digital age, there’s no arguing that, writes SAP Exchange Media. Traditional advertising, such as print publications, radio, and television is also growing old. People pay less attention to their surroundings and walk around staring at their mobile phones or tablet screens.

Here Johann Freilinger, will speak at the Digital Innovators’ Summit (20-22 March in Berlin), talks a little more about SAP Exchange Media.

“In order to cope with the changes of the digital era, advertisers, publishers and digital agencies need to hop on the digital train in order to get their ads to the right people at the right time. SAP Exchange Media (SAP XM) identified the need for technological innovation and paved the way for a new generation of premium media exchange platforms in 2015.

“The SAP Exchange Media Team is fast growing and comprised of experienced industry specialists who understand the need for a fundamental change in digital media. The number one objective is to help SAP customers unlock the full potential of real-time digital advertising and maximize their return on media investment.
“However, you might ask yourself: ‘Where is the innovation in all that?’

“Well, first of all, you don’t need to be an advertising expert to use our platform. With the easy-to-use navigation, filter options and visual features you will no longer have to wait for your agency’s reporting.

“You can directly monitor and optimize the performance of your marketing campaigns and react right from the spot. Thanks to the user-centric approach, advertisers can also customize the software to their individual needs and personal campaign goals.

“An Early Adopter Program with advertisers, publishers and digital agencies was launched last year to further develop the product together with future customers, and find out exactly what their needs and requirements are.

“The feedback from various industry experts and end users, who tested the platform was really encouraging. Digital advertising is inevitable and advertisers and publishers need to get on track and adapt to the fundamental change that runs through the advertising industry.”

Be part of the discussion when SAP’s Johann Freilinger talks about “Digital Transformation: Challenges and Opportunities for the Advertising Industry” (Tuesday 03/22, 12.55pm on main stage) and learn how SAP XM paves the way for the future of the digital advertising business.

Want to meet Johann and the team and discuss opportunities one-to-one? Visit the SAP Exchange Media stand (boot number 12) in the expo area at the Digital Innovators’ Summit.

Read more on the SAP Exchange Media website and follow them on LinkedIn | Twitter | Facebook | YouTube.