… und Nachteile ab und erläutern Praxisbeispiele aus dem In- und Ausland. Zahlreiche Experten kommen zu Wort und geben Ihre Einschätzung zu dieser Werbeform ab, die das Potenzial hat, sich zu einem wichtigen…
One organisation that has created a very successful paid content model is Condé Nast’s iconic magazine brand The New Yorker. Here Henry Finder talks about the power of premium content, the potential
… mit allen Sinnen wahrnehmen, sehen, fühlen, riechen und hören." Mit diesen einleitenden Worten begrüßte Waltraut von Mengden das vollbesetzte Plenum.
Boris Schramm ging in seinem Vortrag…
The last few years have been challenging ones for B2B media owners, but there are signs that revitalising old revenue sources as well as creating new ones have brought about new opportunities.
Evan Ratliff is the co-founder, CEO, and editor of Atavist, a media and software company that produces a digital storytelling platform and an award-winning magazine and e-singles publishing arm, The
The explosion of news and other types of content (from media players and user-generated, for example grassroots movements) has had a profound impact on content consumption habits.
Journalism professor Jake Batsell is an expert on media membership models. At DIS he will talk about best practices he studied at the Texas Tribune and other media, about which models are likely
