It is a debate that is likely to reverberate around the publishing world for many year to come. Should media companies focus on building their own digital properties? Or does the future lie in
Now in its 9th year, DIS is a premium event for executives in media, technology and related fields. DIS 2016 will feature more than 50 world-class speakers and a record number of attendees from
Content marketing is a growing industry with a yearly investment from brands that could well be in excess of $135 billion. Here are five key trends in content marketing and examples of how brands are
… needs-- especially as more companies understand the value of integrating processes across marketing, sales, analytics, customer service, digital commerce and finance.
"Interestingly," he adds,…
Andy Bowers was appointed as Chief Content Officer of their new podcasting network Panoply in February 2015. Panoply not only produces audio content for Slate, but it also acts as a production
… Executive Publisher von WIRED Germany. Im Zuge der Gründung der neuen Marken-Unit W3C wird auch das Sales-Team von WIRED nach Berlin verlagert. Kassner übernimmt ihre neue Aufgabe von Christina Linder, die…
Evan Ratliff is the co-founder, CEO, and editor of Atavist, a media and software company that produces a digital storytelling platform and an award-winning magazine and e-singles publishing arm, The
The publication of the report into ad blocking by Adobe and PageFair last summer, ignited a passionate online debate about how publishers should approach serving display ads especially to mobile
… Nast kam sie 2011 als Advertising Manager von GQ, GQ Style und AD. Seit 2014 ist die 29-Jährige als Sales Director für die Vermarktung von GQ, GQ Style und WIRED Germany zuständig. "Mit Verena…
… The Economist via digital channels, he argues that recent technological developments have brought sales and marketing closer with the latter now the senior partner.
