At the FIPP Congress 2015 Jacob Weisberg, chairman of Slate, talked about how publishers needed to think seriously about whether or not to work with integrated platforms like Snapchat Discover and
One of the key changes in advertising in recent years has been the rise of programmatic buying. In many ways it has transformed the way that agencies and media companies view online display
DIS contributor Chris Price looks at how, in a bid to distinguish their content from the rest, many large mainstream news publishers are launching specialist websites.
