Audra Martin talks to us about digital advertising, the impact of social data and programmatic advertising, and explains how The Economist is turning challenge into opportunity.
While basic paywalls proved that customers are willing to pay for content, more focus is required to better meet subscriber needs and maximise revenues over time. [Article brought to you by Zuora]
With news sessions identifying exciting start-ups and the impact disruptive technologies could have on your advertising business, this year’s DIS could send you away with a genuine competitive edge
